Leading with Purpose and Driving Meaningful Change
At SMSFai, ESG principles are core to how we operate and innovate. We believe the future of financial services lies in responsible, transparent, and inclusive practices that create lasting value for investors, communities, and the planet.
Leading with Purpose and Driving Meaningful Change
At SMSFai, ESG principles are core to how we operate and innovate. We believe the future of financial services lies in responsible, transparent, and inclusive practices that create lasting value for investors, communities, and the planet.
Leading with Purpose and Driving Meaningful Change
At SMSFai, ESG principles are core to how we operate and innovate. We believe the future of financial services lies in responsible, transparent, and inclusive practices that create lasting value for investors, communities, and the planet.
Leading with Purpose and Driving Meaningful Change
At SMSFai, ESG principles are core to how we operate and innovate. We believe the future of financial services lies in responsible, transparent, and inclusive practices that create lasting value for investors, communities, and the planet.
Leading with Purpose and Driving Meaningful Change
At SMSFai, ESG principles are core to how we operate and innovate. We believe the future of financial services lies in responsible, transparent, and inclusive practices that create lasting value for investors, communities, and the planet.
Leading with Purpose and Driving Meaningful Change
At SMSFai, ESG principles are core to how we operate and innovate. We believe the future of financial services lies in responsible, transparent, and inclusive practices that create lasting value for investors, communities, and the planet.
Leading with Purpose and Driving Meaningful Change
At SMSFai, ESG principles are core to how we operate and innovate. We believe the future of financial services lies in responsible, transparent, and inclusive practices that create lasting value for investors, communities, and the planet.
Leading with Purpose and Driving Meaningful Change
At SMSFai, ESG principles are core to how we operate and innovate. We believe the future of financial services lies in responsible, transparent, and inclusive practices that create lasting value for investors, communities, and the planet.
Leading with Purpose and Driving Meaningful Change
At SMSFai, ESG principles are core to how we operate and innovate. We believe the future of financial services lies in responsible, transparent, and inclusive practices that create lasting value for investors, communities, and the planet.
Leading with Purpose and Driving Meaningful Change
At SMSFai, ESG principles are core to how we operate and innovate. We believe the future of financial services lies in responsible, transparent, and inclusive practices that create lasting value for investors, communities, and the planet.
Leading with Purpose and Driving Meaningful Change
At SMSFai, ESG principles are core to how we operate and innovate. We believe the future of financial services lies in responsible, transparent, and inclusive practices that create lasting value for investors, communities, and the planet.
Leading with Purpose and Driving Meaningful Change
At SMSFai, ESG principles are core to how we operate and innovate. We believe the future of financial services lies in responsible, transparent, and inclusive practices that create lasting value for investors, communities, and the planet.
Pioneering ESG in SMSF Administration
Pioneering ESG
in SMSF Administration
Our commitment to ESG is integrated throughout SMSFai’s business model:
Our commitment to ESG is integrated throughout SMSFai’s business model:
Environmental
Environmental
We operate a fully digital, paperless platform, drastically reducing the carbon footprint associated with traditional SMSF administration. This supports SDG 12 (Responsible Consumption and Production) by minimising waste and resource consumption.
Social
Social
We empower Australians to take charge of their financial future, with a strong focus on gender equality and inclusive growth through our female-founded fintech and diverse teams in Australia and the Philippines, aligned with SDGs 5 and 8.
Governance
Governance
We adhere to the highest standards of transparency, data security, and ethical business conduct, recognising that trust is fundamental in managing people’s retirement savings.
We adhere to the highest standards of transparency, data security, and ethical business conduct, recognising that trust is fundamental in managing people’s retirement savings.
Setting Ambitious ESG Targets
The financial services industry is undergoing rapid transformation. Globally, over 80% of investors consider ESG factors crucial when making investment decisions, yet many firms lag behind in embedding ESG across their operations and client offerings.


At SMSFai, we have set measurable goals to
At SMSFai, we have set measurable goals to
At SMSFai, we have set measurable goals to
Achieve a 90% paperless administration rate by 2026, cutting thousands of sheets of paper annually.
Maintain a workforce with at least 50% female representation in leadership and technical roles by 2025.
Expand training programs in both Australia and the Philippines to foster sustainable economic growth and quality employment aligned with SDG 8.
Achieve a 90% paperless administration rate by 2026, cutting thousands of sheets of paper annually.
Maintain a workforce with at least 50% female representation in leadership and technical roles by 2025.
Expand training programs in both Australia and the Philippines to foster sustainable economic growth and quality employment aligned with SDG 8.
Achieve a 90% paperless administration rate by 2026, cutting thousands of sheets of paper annually.
Maintain a workforce with at least 50% female representation in leadership and technical roles by 2025.
Expand training programs in both Australia and the Philippines to foster sustainable economic growth and quality employment aligned with SDG 8.

Calling the
Industry to Action
Calling the
Industry to Action
Calling the
Industry to Action
We believe ESG isn't just the right thing to do — it's smart business. Firms that embrace it see up to 25% higher long-term returns. SMSFai leads this shift, combining advanced AI with strong values to redefine value in the SMSF space. Let’s shape a future where finance supports people, planet, and prosperity.
We believe ESG isn't just the right thing to do — it's smart business. Firms that embrace it see up to 25% higher long-term returns. SMSFai leads this shift, combining advanced AI with strong values to redefine value in the SMSF space. Let’s shape a future where finance supports people, planet, and prosperity.
We believe ESG isn't just the right thing to do — it's smart business. Firms that embrace it see up to 25% higher long-term returns. SMSFai leads this shift, combining advanced AI with strong values to redefine value in the SMSF space. Let’s shape a future where finance supports people, planet, and prosperity.
Stay sharp with the latest
SMSF updates and news.
Stay sharp with the latest SMSF updates and news.
Stay sharp with the
latest SMSF updates
and news.
Setting Ambitious ESG Targets
The financial services industry is undergoing rapid transformation. Globally, over 80% of investors consider ESG factors crucial when making investment decisions, yet many firms lag behind in embedding ESG across their operations and client offerings.
Setting Ambitious ESG Targets
The financial services industry is undergoing rapid transformation. Globally, over 80% of investors consider ESG factors crucial when making investment decisions, yet many firms lag behind in embedding ESG across their operations and client offerings.