22 Sept 2026

The Great Super Shift: Why Younger Australians Are Taking Control of Their Retirement

Something significant is happening in Australian superannuation.

And for me, after more than 20 years working in the SMSF industry, this is one of the most exciting shifts I've seen.

New figures reported by the Australian Financial Review, based on analysis from Class, estimate that around $27 billion has moved from industry super funds into Self-Managed Super Funds over the past four years.

Across industry, retail, public sector and other super funds, the estimated amount transferred into SMSFs was approximately $47 billion.

But the dollar figure isn't actually the part of this story that interests me most.

It's who is making the move.

SMSFs aren't just for people approaching retirement anymore

For years there has been a perception that Self-Managed Super Funds are predominantly for older Australians with large balances who are approaching retirement.

That picture is changing rapidly.

ATO data cited in the AFR shows Australians aged 25–44 now represent around 40% of new SMSF members, while the 35–44 age group is the single largest demographic entering the sector.

Add Australians aged 45–49 and approximately 70% of new SMSF members are now under 50.

Gen X and Millennials are increasingly taking control of their retirement savings.

And I don't think we should underestimate the significance of that.

From financial freedom to financial sovereignty

I've spent most of my career talking about financial freedom.

These days, I increasingly talk about something else:

Financial sovereignty.

There is an important difference.

Financial freedom is about having enough money to live the life you choose.

Financial sovereignty is about understanding your money, knowing where it is invested and having greater control over the decisions surrounding it.

That's exactly what an SMSF can provide — when it's appropriate for the individual and managed properly.

You become the trustee.

You determine the investment strategy.

You decide which investments your fund will consider.

And instead of simply receiving a statement telling you where your retirement savings have been invested, you're actively involved in the process.

For a new generation of Australians who can manage investments, businesses and digital assets from their phones, that level of engagement makes sense.

Why are people leaving larger super funds?

According to the research reported by the AFR, three of the major reasons people are moving towards SMSFs are:

Flexibility. Greater control. And the ability to manage their own money.

That doesn't mean industry or retail super funds are bad.

They remain an appropriate and highly effective solution for millions of Australians.

And an SMSF certainly isn't appropriate for everybody.

But we're seeing Australians ask different questions about their retirement savings.

"Where exactly is my super invested?"

"Can I choose the assets myself?"

"Can my super invest in property?"

"Can my SMSF hold cryptocurrency?"

"Can I invest in assets outside the traditional managed-fund model?"

And perhaps the biggest question:

"Why shouldn't I take more control of my own retirement?"

That's a very different conversation from the one Australians were having about super 20 years ago.

The numbers are getting difficult to ignore

Australia now has approximately 680,000 SMSFs with around 1.24 million members, according to the latest figures reported by the AFR.

Collectively, those funds hold more than $1.1 trillion.

And another 47,000 SMSFs were added to the total number of funds during the year to 30 June 2026.

That isn't a niche part of Australia's retirement system anymore.

It's a major part of it.

What are SMSFs actually investing in?

There's sometimes a perception that people establish SMSFs simply to buy property or invest in alternative assets.

The reality is far more diversified.

ATO figures cited in the report show the largest SMSF asset allocation remains listed Australian shares at approximately 27%, followed by:

  • Cash and term deposits — approximately 17%

  • Unlisted trusts — approximately 13%

  • Non-residential property — approximately 11%

  • Listed trusts — approximately 8%

And there's another interesting trend.

Class data indicates that newly established SMSFs often start with relatively high cash balances before gradually diversifying.

For SMSFs established on the Class platform in FY2023, cash and term deposits represented around 33% initially, falling to 16% by FY2025, while property exposure increased from 28% to 35%.

In other words, trustees appear to become more invested as their strategy develops.

Younger Australians are thinking differently about retirement

This is the part I find fascinating.

Many younger Australians don't necessarily view superannuation simply as money they will access when they're 60.

They're beginning to see it for what it really is:

Their capital.

Capital that could potentially be invested for decades.

If you're 35 or 40 years old, you potentially have another 20–30 years before retirement.

That makes decisions about investment strategy, asset selection, diversification, costs and compounding incredibly important.

It also explains why we're seeing greater interest in assets such as direct shares, ETFs, property, private investments and digital assets.

Technology has changed investing.

Access to information has changed.

The investment universe has changed.

And now we're seeing Australians reconsider whether the way they manage their super should change as well.

But control comes with responsibility

This is the part that can never be overlooked.

An SMSF isn't simply an investment account.

It is a regulated superannuation structure, and trustees have legal responsibilities.

There are rules around contributions, investments, related parties, record keeping, valuations, audits, pensions and the sole purpose test, among many others.

And just because an investment can potentially be held within an SMSF doesn't automatically mean it should be.

A good SMSF strategy isn't about chasing the latest investment trend.

It's about creating a compliant, considered investment strategy designed around the fund and its members.

Control without knowledge can create risk.

Control supported by education, professional expertise and good systems can be incredibly powerful.

I've watched the SMSF industry evolve for more than two decades

When I first started specialising in SMSFs, they were a very different proposition.

Administration was manual.

Reporting was slow.

Investment choices were harder to access.

Technology was primitive compared with what trustees have available today.

Fast-forward to 2026 and we have real-time reporting, sophisticated investment platforms, digital asset exchanges, global investment access and technology that can make running an SMSF significantly more transparent.

That's why I believe we're entering a new chapter for Self-Managed Super.

And this time, younger Australians are helping drive it.

The movement of tens of billions of dollars is certainly worth watching.

But the bigger story isn't the money.

It's the mindset.

Australians are becoming more engaged with their retirement savings.

They're asking more questions.

They're educating themselves.

They're looking beyond traditional investment models.

And increasingly, they're asking whether they want greater control over one of the largest pools of capital they'll ever accumulate.

That doesn't mean everyone should have an SMSF.

But it does mean everyone should understand their options.

Because ultimately, it's your super.

It's your retirement.

And it's your future.

You don't have to be an expert. You just need to partner with one.

Take care and take control.

Have questions
about Super?

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General Information Warning & Disclaimer
All information contained on this website is provided as an information service only and, therefore, does not constitute, and should not be relied upon as, financial product advice. None of the information provided takes into account your personal objectives, financial situation or needs, and you will need to make your own decision about how to proceed. Alternatively, for financial product advice that takes account of your particular objectives, financial situation or needs, you should consider seeking financial advice from an Australian Financial Services licensee before making a financial decision.

SMSFAI does not hold an Australian Financial Services Licence (AFSL) and we are not authorised representatives of an AFSL.
We do not provide financial product advice or recommend any financial products either expressly or implied.

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General Information Warning & Disclaimer


All information contained on this website is provided as an information service only and, therefore, does not constitute, and should not be relied upon as, financial product advice. None of the information provided takes into account your personal objectives, financial situation or needs, and you will need to make your own decision about how to proceed. Alternatively, for financial product advice that takes account of your particular objectives, financial situation or needs, you should consider seeking financial advice from an Australian Financial Services licensee before making a financial decision.


SMSFAI does not hold an Australian Financial Services Licence (AFSL) and we are not authorised representatives of an AFSL. We do not provide financial product advice or recommend any financial products either expressly or implied.


General Information Warning & Disclaimer


All information contained on this website is provided as an information service only and, therefore, does not constitute, and should not be relied upon as, financial product advice. None of the information provided takes into account your personal objectives, financial situation or needs, and you will need to make your own decision about how to proceed. Alternatively, for financial product advice that takes account of your particular objectives, financial situation or needs, you should consider seeking financial advice from an Australian Financial Services licensee before making a financial decision.


SMSFAI does not hold an Australian Financial Services Licence (AFSL) and we are not authorised representatives of an AFSL. We do not provide financial product advice or recommend any financial products either expressly or implied.


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All Rights Reserved | SMSFAI

SMSFAI, 24/91 King William St,

Adelaide, SA, 5159

© 2025 

All Rights Reserved | SMSFAI